Crafting a business. Duh, right? I don’t mean writing software on the side while you have a full-time job and dreaming that someday you’ll be your own boss. I mean sitting down with a spreadsheet and some historical data, and projecting real-deal income and expense numbers. Figuring out how to create every penny you need to make something successful and sustainable. Okay, that’s not actually the business itself. Doing the work to make those numbers work is the business. Bookkeeping is the business. Putting fingers to keyboard and phone to ear, day in and day out, is the business. But those numbers are crucial, and your eyes must be open…